I decided to list the channels I will be exploring.
For each channel, I will first look into how it works and who does it target. Afterwards, I will find out the growth rate and general date about its users (gender, age, location, etc.) Finally, I will explore marketing techniques suitable for this channel and come up with practical examples.
So here is the list:
- Pinterest
- Instagram
- Tumblr
- WeHeartIt
- Dribble
- FPme
- Behance/DeviantArt
The first three (Pinterest, Instagram and Tumblr) are the biggest viusal web channels, to which I will devote most time. WeHeartIt is a less-known, but still powerful visual network, which would be interesting to look at as well. Dribble is a more specific network, designer-only.
FPme is a very interesting example to explore. It's an endeavor by Free People, a fashion brand from the US, who made their own visual social network - where girls can upload instagram-like photos with the brand clothes. Amazingly clever marketing on many different levels.