Images added, research paper compiled, proofread, edited, and designed.
Final steps: adding APA style sources and creating title page.
Marketing in the Visual Web
Trend research by Polina Kocheva for Saxion University of Applied Siences
Saturday, April 19, 2014
Wednesday, April 16, 2014
All Sections Filled Out!
Just finished filling out the last two sections, Others and Visual Content.
Others contains short information about more visual networks, which did not make it to my list of the biggest and most significant, but were still worth a mention.
Visual Content features a list of suggestions for content which would do well on the Visual Web, and have a chance of going viral.
The Sources section, which has been growing with each new post, is also close to completion - sources just need to be cited in APA format.
Next steps - add images, edit, proofread and compile all the sections into the final Trend Research paper!
Others contains short information about more visual networks, which did not make it to my list of the biggest and most significant, but were still worth a mention.
Visual Content features a list of suggestions for content which would do well on the Visual Web, and have a chance of going viral.
The Sources section, which has been growing with each new post, is also close to completion - sources just need to be cited in APA format.
Next steps - add images, edit, proofread and compile all the sections into the final Trend Research paper!
Sunday, April 13, 2014
FP me Section Filled Out
Getting to the final stages of this research, I am still getting some quite interesting insights. I enjoyed writing about FP me and bespoke social networks.
Next, I will shortly discuss a list of other networks that can be classified as visual, and finally, suggest content that would perform well on any network or website in the age of the visual web.
Next, I will shortly discuss a list of other networks that can be classified as visual, and finally, suggest content that would perform well on any network or website in the age of the visual web.
Tuesday, April 8, 2014
Instagram Section Filled Out
Moving forward with the research. I have already covered the three visual networks which I consider the biggest and most important for the Visual Web: Pinterest, Tumblr and Instagram.
In the upcoming week, I will cover an insteresting example of a bespoke visual social network: FPme. I will also briefly discuss a range of other networks that fit in the visual category: We Heart It, Dribble, Behance, and DeviantArt, among others.
Finally, I will compile a list of engaging visual content to be used on blogs and company websites.
In the upcoming week, I will cover an insteresting example of a bespoke visual social network: FPme. I will also briefly discuss a range of other networks that fit in the visual category: We Heart It, Dribble, Behance, and DeviantArt, among others.
Finally, I will compile a list of engaging visual content to be used on blogs and company websites.
Monday, March 31, 2014
Tumblr Section Filled Out
I have been researching Tumblr and I have enough information now to start writing about it. So, I filled out the Tumblr section here with a summary of the information, sources included.
I learned quite interesting things while doing this research, especially in terms of SEO benefits.
I learned quite interesting things while doing this research, especially in terms of SEO benefits.
Saturday, March 22, 2014
Pinterest Section Filled Out
I created sections on my blog for each channel that I will be exploring in detail. They can be viewed in the top navigation bar, just above this post!
Today I filled out the Pinterest section (more information will be added soon). In the coming days, I will also be filling out the rest of the sections.
Today I filled out the Pinterest section (more information will be added soon). In the coming days, I will also be filling out the rest of the sections.
Saturday, March 15, 2014
Picking Main Channels to Work With
I decided to list the channels I will be exploring.
For each channel, I will first look into how it works and who does it target. Afterwards, I will find out the growth rate and general date about its users (gender, age, location, etc.) Finally, I will explore marketing techniques suitable for this channel and come up with practical examples.
So here is the list:
- Pinterest
- Instagram
- Tumblr
- WeHeartIt
- Dribble
- FPme
- Behance/DeviantArt
The first three (Pinterest, Instagram and Tumblr) are the biggest viusal web channels, to which I will devote most time. WeHeartIt is a less-known, but still powerful visual network, which would be interesting to look at as well. Dribble is a more specific network, designer-only.
FPme is a very interesting example to explore. It's an endeavor by Free People, a fashion brand from the US, who made their own visual social network - where girls can upload instagram-like photos with the brand clothes. Amazingly clever marketing on many different levels.
For each channel, I will first look into how it works and who does it target. Afterwards, I will find out the growth rate and general date about its users (gender, age, location, etc.) Finally, I will explore marketing techniques suitable for this channel and come up with practical examples.
So here is the list:
- Tumblr
- WeHeartIt
- Dribble
- FPme
- Behance/DeviantArt
The first three (Pinterest, Instagram and Tumblr) are the biggest viusal web channels, to which I will devote most time. WeHeartIt is a less-known, but still powerful visual network, which would be interesting to look at as well. Dribble is a more specific network, designer-only.
FPme is a very interesting example to explore. It's an endeavor by Free People, a fashion brand from the US, who made their own visual social network - where girls can upload instagram-like photos with the brand clothes. Amazingly clever marketing on many different levels.
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