Infographics
Infographics are usually regarded as more formal visual content, and are suitable for corporate and "serious" brands. However, infographics can also be humouristic.
- Behind-the-Scenes
Many brands are adopting the practice of running an Instagram account, where they share photos of their employees and life in the office, products being made, meetings in progress, company events and gatherings, etc.
- Quotes
A trend used by more casual and relaxed brands - especially in the fashion and travel industries - quotes are one of the most shared type of visual content, and have a high chance of going viral, even if they are not original.
- Image DIY's
This type of content performs great on Pinterest. In some cases, it can be accompanied by a YouTube video.
- Memes
Memes actually have hundreds of networks devoted especially to them, and going viral is their sole purpose. However, it is difficult for a meme with promotional purposes to catch on. A product that is very popular in the meme culture is Nutella, although it is unclear whether this popularity was created by the brand or it happened organically.
- Comics
Short humorous comics are a good idea for visual content that as not been overused.
- Animated GIF's
Aniated GIF's have gained an immense popularity in the last couple of years, and there are many blogs devoted especially to them.
