Tumblr Section Filled Out

I have been researching Tumblr and I have enough information now to start writing about it. So, I filled out the Tumblr section here with a summary of the information, sources included.

I learned quite interesting things while doing this research, especially in terms of SEO benefits.

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Pinterest Section Filled Out

I created sections on my blog for each channel that I will be exploring in detail. They can be viewed in the top navigation bar, just above this post!

Today I filled out the Pinterest section (more information will be added soon). In the coming days, I will also be filling out the rest of the sections.

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Picking Main Channels to Work With

I decided to list the channels I will be exploring.

For each channel, I will first look into how it works and who does it target. Afterwards, I will find out the growth rate and general date about its users (gender, age, location, etc.) Finally, I will explore marketing techniques suitable for this channel and come up with practical examples.

So here is the list:

- Pinterest
- Instagram
- Tumblr
- WeHeartIt
- Dribble
- FPme
- Behance/DeviantArt

The first three (Pinterest, Instagram and Tumblr) are the biggest viusal web channels, to which I will devote most time. WeHeartIt is a less-known, but still powerful visual network, which would be interesting to look at as well. Dribble is a more specific network, designer-only.

FPme is a very interesting example to explore. It's an endeavor by Free People, a fashion brand from the US, who made their own visual social network - where girls can upload instagram-like photos with the brand clothes. Amazingly clever marketing on many different levels.

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List of Sources

I gathered a preliminary list of sources for my Visual Web Trend Research.

The list will prbably expand as I go on.

Besides this list, I will also be consulting people working in the industry.

 http://readwrite.com/2013/12/18/visual-web-2013-trends#awesm=~oznTfVyDdB2Glf
 http://readwrite.com/2013/10/24/pinterest-tumblr-instagram-visual-web#awesm=~oznTlItz1Yw3XL
 http://socialmediatoday.com/irfan-ahmad/1919371/exponential-growth-visual-web-infographic
 http://www.forbes.com/sites/lorikozlowski/2013/12/11/in-image-advertising-how-to-monetize-the-visual-web/
 http://www.getuptospeed.biz/the-visual-web/
 http://www.slideshare.net/therabbitagency/the-visual-web
 http://gigaom.com/2013/07/02/three-truths-about-the-visual-web-we-can-learn-from-we-heart-it/
 http://www.chicagonow.com/digital-media-curator/2013/12/2014-will-be-known-as-the-year-of-the-visual-web/

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Changing Topics

I was advised to rethink the topic of my trend research, as it might prove to be too narrow. Thus, I expanded it to Visual Web Marketing.

Now, besides Pinterest, I will also explore channels such as Instagram, Tumblr, WeHeartIt, Dribble and maybe even DeviantArt and Behance.

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